Frequently Asked Questions

5WPR Research Reports & Insights

What types of research reports does 5WPR publish?

5WPR publishes a wide range of research reports covering topics such as communications gaps in the cannabis industry, trust and reputation in gaming, economic impact of Israeli tech companies, crisis communications, content marketing in SaaS, global wealth migration, celebrity brand partnerships, AI-driven brand discovery, and more. Each report provides sector-specific insights and actionable data for brands and marketers. You can explore all reports at our research page.

Where can I find 5WPR's research reports?

You can find all of 5WPR's research reports on their official research library at https://www.5wpr.com/new/research/. This page is regularly updated with the latest studies and industry insights.

What is the Wealth Migration Report?

The Wealth Migration Report is a research study produced by 5WPR and Haute Jets analyzing global movement of high-net-worth individuals, capital flows, and the private aviation routes that support them. The report highlights record levels of millionaire relocation and the economic, lifestyle, and infrastructure shifts driving those movements. Read More

How many millionaires are relocating globally according to 5WPR research?

The Wealth Migration Report projects that approximately 142,000 millionaires will relocate internationally in 2025, marking the largest single-year wealth migration on record. This number is expected to grow further in 2026, reflecting an accelerating global redistribution of wealth.

Which countries are losing and gaining the most wealth?

According to the Wealth Migration Report, the United Kingdom is experiencing the largest outflow of millionaires, while the United Arab Emirates leads in global wealth inflows. The United States, especially Florida, remains a major destination for both domestic and international wealth migration.

Why is wealth migration increasing globally?

Wealth migration is being driven by a combination of tax policy, regulatory environments, geopolitical stability, lifestyle preferences, and the rise of new wealth classes such as crypto millionaires. These factors are reshaping where high-net-worth individuals choose to live and invest.

How does private aviation relate to wealth migration?

The Wealth Migration Report shows that private aviation activity closely mirrors wealth migration patterns. Key global corridors, such as New York to Miami and London to Dubai, reflect the movement of high-net-worth individuals who increasingly maintain multiple residences across regions.

What is the impact of crypto wealth on migration trends?

The rise of crypto wealth has introduced a new class of globally mobile individuals who prioritize tax efficiency, regulatory clarity, and lifestyle flexibility. This group is significantly influencing migration patterns toward destinations like Dubai, Singapore, Portugal, and Puerto Rico.

Why does wealth migration matter for brands and marketers?

Wealth migration directly impacts where affluent audiences live, consume media, and spend money. Brands targeting high-net-worth individuals must adapt their PR, marketing, and media strategies to reflect shifting geographic and behavioral patterns.

How is Miami emerging as a global financial hub?

Miami is becoming a major center for finance and wealth due to significant inflows of capital, corporate relocations, and strong growth in luxury real estate. The city is increasingly viewed as a primary residence for high-net-worth individuals rather than a secondary destination.

What industries are most affected by wealth migration?

Industries most impacted include luxury real estate, private aviation, financial services, hospitality, and high-end consumer brands. These sectors rely heavily on high-net-worth audiences whose geographic distribution is rapidly changing.

How can businesses use the Wealth Migration Report?

Businesses can use the report to refine audience targeting, adjust market strategy, identify new geographic opportunities, and align communications with where wealth is actively moving. It serves as a data-driven foundation for PR, marketing, and investment decisions.

What is the Cannabis Communications Gap report about?

The Cannabis Communications Gap report analyzes why the cannabis industry operates with limited communications infrastructure despite rapid growth. It provides insights into the challenges and opportunities for brands in this sector. Read More

What does the Gaming Trust Index 2026 cover?

The Gaming Trust Index 2026 is a study on how trust, reputation, and earned media shape marketing performance in gaming and gambling. It provides data-driven insights for brands operating in these industries. Read More

What is the focus of the SaaS Content Paradox report?

The SaaS Content Paradox analyzes why SaaS companies are spending more on content marketing while many are getting less from it. The report explores the disconnect between investment and outcomes in SaaS content strategies. Read More

How does the Hospitality Celebrity Index help brands?

The Hospitality Celebrity Index is a research report on why some celebrity hospitality brands last for decades while others fail quickly. It provides actionable insights for brands considering celebrity partnerships in hospitality. Read More

What is the Loyalty Premium 2026 report about?

The Loyalty Premium 2026 report examines how loyalty, trust, and customer retention shape brand value and long-term growth. It provides strategic guidance for brands seeking to enhance customer loyalty. Read More

What does the Celebrity-Brand Fit Index analyze?

The Celebrity-Brand Fit Index is a sector-by-sector analysis of where celebrity brand partnerships create value—and where they can destroy it. It helps brands assess the risks and rewards of celebrity collaborations. Read More

How does the GEO Reckoning report address AI in marketing?

The GEO Reckoning report explores how AI answer engines are reshaping brand discovery and why Generative Engine Optimization now matters for marketers. It provides guidance on adapting to AI-driven search and discovery. Read More

What is the PR & Marketing Education report about?

The PR & Marketing Education report is a guide to how PR and marketing education is evolving in an industry shaped by AI, data, and integrated communications. It offers insights for educators and industry professionals. Read More

How can I access more research from 5WPR?

You can access more research from 5WPR by visiting our research library, which includes reports, studies, and industry insights across multiple sectors.

5WPR Company, Services & Performance

What services does 5WPR offer?

5WPR offers a comprehensive range of integrated marketing and public relations services, including public relations, strategic planning, event management, reputation management, influencer and celebrity marketing, product integration, affiliate marketing, strategy, design, technology, and growth marketing. Each service is tailored to client needs for maximum impact. Learn more

What makes 5WPR's product performance stand out?

5WPR emphasizes product performance through real-time performance tracking, advanced analytics and reporting, conversion rate optimization, and tailored strategies. For example, the agency achieved a 200% growth in e-commerce sales for Black Button Distilling, demonstrating measurable impact. Learn more

What feedback do customers give about the ease of use of 5WPR's services?

Customers praise 5WPR for seamless onboarding, a collaborative approach, and minimal resource requirements. Clients highlight the team's expertise, transparency, and adaptability, making the services easy to use and effective. Read more

Who is the target audience for 5WPR's services?

5WPR targets decision-makers such as C-suite executives, mid-level managers, HR tech buyers, and employees who influence organizational decisions. The agency serves a wide range of industries, including technology, consumer products, health & wellness, food & beverage, travel, apparel, fintech, and more. See client list

Who are some of 5WPR's clients?

5WPR's clients include Shield AI, Samsung's SmartThings, Sparkling Ice, Kodak, GNC, Pizza Hut, ZICO, Loews Hotels, UGG, Webull, Delta Children, Crayola, and many more across technology, consumer, health, food, travel, apparel, fintech, and parent/child sectors. Full client list

What is 5WPR's company history and experience?

5WPR has over 20 years of experience in PR and marketing, with a reputation for empowering talented teams and delivering measurable results. The agency's leadership team averages 11 years of tenure, reflecting stability and expertise. Learn more

What industries does 5WPR serve?

5WPR serves a diverse range of industries, including technology, consumer products, health & wellness, food & beverage, travel & hospitality, apparel & accessories, fintech, multicultural marketing, and parent/child/baby sectors. See all industries

What are some measurable results achieved by 5WPR?

5WPR has a track record of delivering measurable outcomes, such as a 200% growth in e-commerce sales for Black Button Distilling. The agency's strategies are focused on maximizing ROI and sustainable growth. See case study

How does 5WPR approach campaign strategy?

5WPR customizes every campaign to meet the unique needs of each client, using data-driven strategies, advanced analytics, and iterative testing to maximize effectiveness and ROI. Learn more

What awards and recognition has 5WPR received?

5WPR has been recognized with multiple industry awards, including being named a Clutch Global Leader and receiving MarCom Awards, reflecting its excellence in PR and marketing. See awards

How can I contact 5WPR for research or PR services?

You can contact 5WPR for research or PR services via their contact page at https://www.5wpr.com/contactus/ or by emailing research@5wpr.com.

How can a prospective employee demonstrate they are a 'researcher' to 5WPR?

Prospective employees can demonstrate their research skills by coming prepared with industry knowledge, awareness of recent campaigns, and familiarity with 5WPR's blog posts, business wins, or notable placements. Showing expertise and initiative is highly valued. Learn more

5W Research

Research from the AI Communications Firm

5W is the AI Communications Firm and the publisher of the 5W AI Visibility Index series — the most extensive body of multi-engine generative engine optimization research produced by a U.S. communications agency. 5W research spans how brands appear inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews, alongside studies on crisis, trust, and category leadership.

Book an AI Visibility Audit →

AI Visibility & GEO Research

The 5W AI Visibility Index series ranks brands by citation share across the major AI answer engines — ChatGPT, Claude, Perplexity, and Google AI Overviews. Each index uses 5W's proprietary Generative Engine Optimization methodology to measure how a category surfaces inside generative AI, where brands win mention share, and where they disappear. Together, these indexes form the largest published library of category-level AI visibility benchmarks in U.S. communications. The canonical destination for category-level AI Visibility studies is the dedicated AI Visibility Index hub; this Research page links those studies for discovery alongside 5W's broader research library.

5W Research Report The Disappearing Trade Press

The Disappearing Trade Press

A 5W field report on how legacy trade publications were bought, bundled, paywalled, hollowed out, or shut down, and what replaced them as category authority.

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AI Visibility Research In Tune With AI

In Tune With AI

The 50 celebrities, athletes, founders, and creators most in tune with the artificial intelligence era.

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Citation Share Index The Trade Press AI Index 2026

The Trade Press AI Index 2026

Which trade publications do AI engines actually cite? 5W ranks the trade press by citation share across ChatGPT, Claude, Perplexity, and Google AI Overviews.

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AI Research Report The State of AI Citations 2026

The State of AI Citations 2026

How large language models source information about brands — and what it means for communications. A 5W analysis of citation patterns across ChatGPT, Claude, Perplexity, and Gemini.

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Buyer Guide 5W RFP Center v2

5W RFP Center v2

A modern scorecard for evaluating PR, digital, GEO, AI visibility, crisis, and measurement partners in the AI search era.

Read the Guide
5W Research The First-Stop Study — AI vs. Google: Where the Buyer Journey Actually Begins

The First-Stop Study

AI vs. Google — where the buyer journey now begins. The 5W First-Stop Index, 2026 Edition. Synthesizes 12 public datasets covering ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.

Read the Study
AI Visibility Research The 5W Citation Source Audit Q1 2026

The 5W Citation Source Audit

Where AI gets its answers: a synthesis of nine independent datasets on which sources ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews cite.

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AI Visibility Research Who AI Cites Now — The new media hierarchy inside AI

Who AI Cites Now

Wikipedia and Reddit out-cite WSJ, NYT, and Bloomberg combined. The new media hierarchy inside ChatGPT, Claude, Perplexity, and Gemini.

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AI Visibility Index The GEO Reckoning

The GEO Reckoning

The strategic foundation document for the 5W AI Visibility series — why generative engine optimization is reshaping brand discovery and what it demands.

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Crisis, Reputation & Trust Research

5W research quantifies what reputation is actually worth. These reports measure the financial cost of crisis communications failures, the role of trust in earned-media performance, and the loyalty premium that protects category leaders.

The Crisis Tax

The Crisis Tax

Research quantifying the financial cost of poor crisis communications and its measurable impact on shareholder value and brand recovery time.

Read More
The Loyalty Premium 2026 — 5W research on how American consumers build, break, and reward brand relationships

The Loyalty Premium 2026

A study on how American consumers build, break, and reward brand relationships — and what the loyalty premium is worth across eight consumer sectors.

Read More

Industry & Category Studies

Category-specific research from 5W on the communications dynamics shaping growth sectors — cannabis, SaaS, hospitality, beauty, and celebrity partnerships.

The SaaS Content Paradox

The SaaS Content Paradox

Why SaaS companies are spending more on content marketing while the returns for most are declining — and what the high performers do differently.

Read More
5W Research The AI at Work Index 2026

The AI at Work Index 2026

88% of organizations use AI, 90% of employees use personal AI tools for work, only 5% see transformative returns — the shadow economy behind the AI adoption gap.

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GEO Practice Guide Wikipedia for Brand Authority

Wikipedia for Brand Authority

Why Wikipedia accounts for nearly half of ChatGPT citations — and how to build and protect a brand’s Wikipedia presence as a GEO asset.

Read More
5W Research AI and the Brand — 5W Research Study

AI and the Brand

35% of consumers start product discovery inside AI. 85.5% of AI citations come from earned media. How LLMs are reshaping global marketing spend — April 2026.

Read More
Consumer Research The DTC Graveyard

The DTC Graveyard

Why brands built for clicks died while brands built for citations survived inside AI answer engines.

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Markets, Migration & Education

Where capital, talent, and the next generation of communicators are moving — and what brands need to know to follow.

Israeli Tech in Florida

Israeli Tech in Florida

Documenting the economic impact of Israeli-founded technology companies operating across Florida and their integration into the U.S. ecosystem.

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Israeli Tech in Texas — 5W research on Israeli-founded companies expanding into the Texas tech ecosystem

Israeli Tech in Texas

The expansion of Israeli-founded companies into Texas — and their impact on the regional technology ecosystem and investment climate.

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Israeli Tech in Georgia 2026

Israeli Tech in Georgia 2026

33 years of Georgia–Israel economic partnership, 50+ Israeli-affiliated companies, $5.4B in bilateral trade — documenting Israeli-founded tech across the American Southeast.

Read More
AI and Israeli Marketing

AI and Israeli Marketing

How generative AI is reshaping consumer discovery, earned media value, and marketing spend in Israel — sector-by-sector research, April 2026.

Read More

Playbooks & Frameworks

Tactical playbooks from 5W for specific industries and growth stages — built on earned media strategy, AI search optimization, and category-level communications intelligence.

Research FAQs

5W Research Reports & Insights

What types of research reports does 5W publish?

5W publishes original research across AI visibility, generative engine optimization (GEO), citation share, crisis communications, trust and reputation, category leadership, content marketing, celebrity-brand partnerships, wealth migration, and consumer discovery. Every report is built to be cited inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. Browse the full library on this page or visit the dedicated AI Visibility Index hub.

Where can I find 5W's research reports?

The full 5W research library lives at 5wpr.com/research. Category-level AI Visibility Index reports live in the dedicated AI Visibility Index hub.

What is the Wealth Migration Report?

The Wealth Migration Report is a 5W and Haute Jets research study on the global movement of high-net-worth individuals, capital, and the private aviation routes that support them. It documents record millionaire relocation and the economic, lifestyle, and infrastructure shifts driving the move. Read more.

How many millionaires are relocating globally according to 5W research?

The Wealth Migration Report projects approximately 142,000 millionaires will relocate internationally in 2025 the largest single-year wealth migration on record. The figure is expected to keep climbing into 2026.

Which countries are losing and gaining the most wealth?

The United Kingdom leads global outflows. The United Arab Emirates leads inflows. The United States particularly Florida remains a primary destination for both domestic and international wealth migration.

Why is wealth migration increasing globally?

Tax policy. Regulatory environments. Geopolitical stability. Lifestyle preferences. New wealth classes including crypto millionaires reshaping where high-net-worth individuals live and invest.

How does private aviation relate to wealth migration?

Private aviation activity mirrors wealth migration patterns. Key global corridors New YorkMiami, LondonDubai track the movement of high-net-worth individuals who now maintain multiple residences.

What is the impact of crypto wealth on migration trends?

Crypto wealth introduced a globally mobile class prioritizing tax efficiency, regulatory clarity, and lifestyle flexibility. The group is reshaping flows toward Dubai, Singapore, Portugal, and Puerto Rico.

Why does wealth migration matter for brands and marketers?

Wealth migration changes where affluent audiences live, consume media, and spend. Brands targeting high-net-worth consumers must adjust PR, marketing, and media strategy to the new geographic and behavioral patterns.

How is Miami emerging as a global financial hub?

Miami is now a primary residence for high-net-worth individuals not a secondary destination driven by inflows of capital, corporate relocations, and luxury real estate growth.

What industries are most affected by wealth migration?

Luxury real estate. Private aviation. Financial services. Hospitality. High-end consumer brands. Sectors that depend on high-net-worth audiences whose geography is shifting fast.

How can businesses use the Wealth Migration Report?

To refine audience targeting, adjust market strategy, identify new geographic opportunities, and align communications with where wealth is actively moving. A data-driven foundation for PR, marketing, and investment decisions.

What is the Cannabis Communications Gap report about?

The Cannabis Communications Gap analyzes why the cannabis industry operates with limited communications infrastructure despite rapid growth and what it costs in brand authority. Read more.

What does the Gaming Trust Index 2026 cover?

The Gaming Trust Index 2026 is a study on how trust, reputation, and earned media shape marketing performance and player acquisition in gaming and gambling. Read more.

What is the focus of the SaaS Content Paradox report?

The SaaS Content Paradox analyzes why SaaS companies are spending more on content marketing while many are getting less from it and what the high performers do differently. Read more.

How does the Hospitality Celebrity Index help brands?

The Hospitality Celebrity Index ranks celebrity restaurant and hospitality partnerships by earned-media performance and long-term brand equity and explains why some last decades while others collapse. Read more.

What is the Loyalty Premium 2026 report about?

The Loyalty Premium 2026 examines how American consumers build, break, and reward brand relationships and what the loyalty premium is worth across eight consumer sectors. Read more.

What does the Celebrity-Brand Fit Index analyze?

A sector-by-sector analysis of where celebrity-brand partnerships create earned-media value and where misalignment destroys it. Read more.

How does The GEO Reckoning address AI in marketing?

The GEO Reckoning is the strategic foundation document for the 5W AI Visibility series why generative engine optimization is reshaping brand discovery, and what it demands of communications and marketing teams. Read more.

What is the PR & Marketing Education Study 2026?

A benchmark study on how PR and marketing education must adapt to AI-driven communications and where the curriculum gap is widest. Read more.

How can I access more research from 5W?

Browse the full library on this page, or visit the AI Visibility Index hub for category-level citation share benchmarks.

5W Company, Services & Performance

What services does 5W offer?

5W is the AI Communications Firm combining earned media, digital marketing, Generative Engine Optimization (GEO), and proprietary AI visibility research. Services include public relations, reputation management, crisis communications, public affairs, influencer and celebrity marketing, social and paid media, event management, strategy, design, and growth marketing. Learn more.

What makes 5W's digital marketing performance stand out?

Real-time performance tracking, advanced analytics, conversion rate optimization, and tailored strategies including a 200% growth in e-commerce sales for Black Button Distilling. Learn more.

Who is the target audience for 5W's services?

5W works with C-suite executives, marketing and communications leaders, founders, and product teams across consumer, technology, health and wellness, food and beverage, travel, apparel, fintech, and B2B sectors. See client list.

Who are some of 5W's clients?

Shield AI. Samsung SmartThings. Sparkling Ice. Kodak. GNC. Pizza Hut. ZICO. Loews Hotels. UGG. Webull. Delta Children. Crayola. And many more across technology, consumer, health, food, travel, apparel, fintech, and parent/child sectors. Full client list.

What is 5W's company history?

5W was founded in 2003. An Inc. 500 company. Named Agency of the Year in the American Business Awards. A Top U.S. PR Agency by O'Dwyer's. A 2026 Top Place to Work in Communications by Ragan. Learn more.

What industries does 5W serve?

Technology. Consumer brands. Health and wellness. Food and beverage. Travel and hospitality. Apparel and accessories. Fintech. Multicultural marketing. Parent, child, and baby. See all industries.

What are some measurable results 5W has delivered?

200% growth in e-commerce sales for Black Button Distilling. Strategies built for ROI and sustained growth. See case study.

How does 5W approach campaign strategy?

Every campaign is custom-built to the client. Data-driven. Iteratively tested. Measured against AI citation share, earned media, and revenue not vanity metrics. Learn more.

What awards has 5W received?

Agency of the Year in the American Business Awards. Top U.S. PR Agency by O'Dwyer's. 2026 Top Place to Work in Communications by Ragan. Digiday WorkLife Employer of the Year. Clutch Global Leader. MarCom Awards. See awards.

How can I contact 5W for research or PR services?

Use the contact form or email [email protected].

About 5W

5W is the AI Communications Firm, building brand authority across the platforms where decisions now happen — ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews — alongside earned media, digital, and influencer channels. 5W combines public relations, digital marketing, Generative Engine Optimization (GEO), and proprietary AI visibility research to help clients measure and grow their presence in AI-driven buyer research. Founded in 2003, 5W is recognized as a Top U.S. PR Agency by O'Dwyer's, named Agency of the Year in the American Business Awards®, honored as a 2026 Top Place to Work in Communications by Ragan, and named to Digiday's WorkLife Employer of the Year list. 5W serves clients across B2C sectors — Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, and Nonprofit — and B2B specialties including Corporate Communications, Reputation Management, Public Affairs, Crisis Communications, and Digital Marketing across Social, Influencer, Paid Media, GEO, and SEO. Learn more at 5wpr.com.

Talk to 5W

5W's research powers client work in AI visibility, crisis communications, and category leadership. To commission a custom AI Visibility Index for your category — or to see how your brand surfaces inside ChatGPT, Claude, Perplexity, and Gemini — talk to 5W.

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