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The 5W Citation Stack | 5W AI Communications

Executive Summary

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Layer Question AI Is Asking What 5W Builds
1 — Entity Definition [Layer 1 question — pull from docx] [Layer 1 deliverable — pull from docx]
2 — Authority Density [Layer 2 question — pull from docx] [Layer 2 deliverable — pull from docx]
3 — Retrieval Surface [Layer 3 question — pull from docx] [Layer 3 deliverable — pull from docx]
4 — Citation Share [Layer 4 question — pull from docx] [Layer 4 deliverable — pull from docx]

Introduction: Why a New Framework

[INTRODUCTION — pull verbatim from the-5w-citation-stack.docx]

The Citation Funnel

[CITATION FUNNEL INTRO — pull verbatim from the-5w-citation-stack.docx]

The Citation Funnel Three stages: Recognition (Layers 1 and 2), Trust (Layers 2 and 3), Retrieval (Layers 3 and 4). Recognition Trust Retrieval Layers 1 & 2 Layers 2 & 3 Layers 3 & 4

[CITATION FUNNEL STAGE DESCRIPTIONS — pull verbatim from the-5w-citation-stack.docx]

Layer 1 — Entity Definition

Layer 1

The question AI is asking

[Layer 1 — The question AI is asking — pull verbatim from docx]

Why it matters

[Layer 1 — Why it matters — pull verbatim from docx]

What 5W builds

[Layer 1 — What 5W builds — pull verbatim from docx]

  • [Checklist item — pull from docx]
  • [Checklist item — pull from docx]
  • [Checklist item — pull from docx]
  • [Checklist item — pull from docx]

Layer 2 — Authority Density

Layer 2

The question AI is asking

[Layer 2 — The question AI is asking — pull verbatim from docx]

Why it matters

[Layer 2 — Why it matters — pull verbatim from docx]

What 5W builds

[Layer 2 — What 5W builds — pull verbatim from docx]

  • [Checklist item — pull from docx]
  • [Checklist item — pull from docx]
  • [Checklist item — pull from docx]
  • [Checklist item — pull from docx]

Layer 3 — Retrieval Surface

Layer 3

The question AI is asking

[Layer 3 — The question AI is asking — pull verbatim from docx]

Why it matters

[Layer 3 — Why it matters — pull verbatim from docx]

What 5W builds

[Layer 3 — What 5W builds — pull verbatim from docx]

  • [Checklist item — pull from docx]
  • [Checklist item — pull from docx]
  • [Checklist item — pull from docx]
  • [Checklist item — pull from docx]

Layer 4 — Citation Share

Layer 4

The question AI is asking

[Layer 4 — The question AI is asking — pull verbatim from docx]

Why it matters

[Layer 4 — Why it matters — pull verbatim from docx]

What 5W builds

[Layer 4 — What 5W builds — pull verbatim from docx]

How we measure Citation Share

  • [How-we-measure item — pull from docx]
  • [How-we-measure item — pull from docx]
  • [How-we-measure item — pull from docx]
  • [How-we-measure item — pull from docx]

Putting It All Together

[PUTTING IT ALL TOGETHER — pull verbatim from the-5w-citation-stack.docx]