Case Study / Rolling Stone
OVERVIEW
Rolling Stone, one of the most prestigious and recognizable names in pop culture media, in partnership with Talent Resources Sports hosts one of the most exclusive events of the season: the annual Rolling Stone Live party, which takes place during Super Bowl weekend annually. Each year, Rolling Stone selects a unique, high-profile venue and transforms the space into the most electrifying party of the season. The event consistently draws top celebrities, athletes, and influencers in town for the weekend, and has featured special performances from well-known artists such as Diplo, Nas, DJ Cassidy and more.
PRACTICE AREAS
Entertainment & Events
STRATEGY
To coincide with Rolling Stone's 50th anniversary, the legendary publication, tapped the expertise of 5W to build awareness leading up to the milestone event. 5W managed all pre-event and on-site publicity, utilizing a targeted media strategy. The campaign focused on highlighting event programming to top tier sports and entertainment publications, activating local media to generate community interest, and profiling special interest features to business journals.
RESULTS
As a result of 5W's strategy, several top tier national and regional media placements were secured, resulting in over 14 million media impressions across
broadcast, print and digital platforms.
Total Media Impressions: 14,914,312
- ESPN
- Rolling Stone
- US Weekly
- Billboard
- Telemundo
- KHOU
- ABC13
- My Fox Zone
- Culture Map
- Modern Luxury
- Biz Bash
14
Million media impressions.
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